Why is Where to Dance is Adopting a Paid Model
Where To Dance

Why Where to Dance is Adopting a Paid Model

Last modified on April 26th 2024, 2:45PM
Where To Dance - Why Where to Dance is Adopting a Paid Model

Progress Report on Development

So just to give you an update, we have implemented the geolocation features of Where to Dance. What this allows is the ability to pull dance teachers, studios, organizers, organizations, educational institutions, as well as dances, classes, workshops, performances, and competitions using the user's origins within a 30-50 mile radius of the user's location. This will work not only in the United States but anywhere in the world. So this system is now complete. This was a big problem to solve, but it will allow us to provide the most relevant results to the user. We will be able to cross-reference this with the dance style the user is most interested in, whether it's ballroom, swing, Latin, or even hip hop, or any of the 27 major categories and 190 dance styles we are launching with. 

Accountability is the cornerstone of any successful endeavor. 

When a service is entirely free, people tend to take it less seriously, which can lead to inconsistency and lack of follow-through. This has been our experience with the free model of Where to Dance Nashville. By offering free event listings, we found that many organizers, teachers, and studios lacked the motivation to keep their information current. If an event was canceled or rescheduled, there was no incentive for them to update the listing. This inconsistency ultimately impacts end users who rely on accurate information to plan their activities.

The old saying "you get what you pay for" holds true here. When there's no investment—financial or otherwise—there's often a lack of accountability. People don't feel the need to take ownership of their commitments, which leads to less reliability and overall degradation of service quality.

By introducing a monthly fee for listings, we aim to instill a sense of responsibility and accountability among event creators. When people pay for a service, they are more likely to invest time and energy into maintaining it. They are more inclined to keep their information updated, ensuring that end users receive accurate and reliable details. Additionally, by enforcing penalties or restricting access to those who fail to uphold their commitments, we create a system that encourages accountability.

The core message is that accountability matters. When there's no stake in something, it's easy to neglect it. By investing in a service and making it a priority, individuals are more likely to hold themselves accountable, leading to greater success for everyone involved. This approach benefits not only the organizers and studios but also the broader community that depends on their information.

Expensives and scale

Creating a platform for the dance community comes with a unique set of challenges, especially when moving from a city-scale project like Where To Dance Nashville to a national platform like Where To Dance. The initial approach was to test the concept by offering free listings, allowing anyone to post their events. However, this model becomes increasingly unsustainable as the scale grows.

When scaling from a single city to a national platform, the complexities and costs multiply significantly. It's not just a matter of managing a few events in one location; we're talking about a potential audience of millions of visitors each month, with tens of thousands, if not hundreds of thousands, of event listings. The infrastructure required to support such a large platform is costly and goes far beyond basic web hosting.

Human review is crucial for quality control, but as the platform scales, this becomes an increasingly resource-intensive task. Reviewing tens of thousands of listings demands a significant amount of time and manpower. While many might assume that hosting is relatively inexpensive, the specific infrastructure needed to support a large-scale platform with advanced geo-location technology is far more complex and expensive than traditional hosting solutions.

In addition to the costs of reviewing and managing the content, there are other expenses to consider, such as API calls and data processing for the geo-location technology. These add up quickly, making the maintenance of such a platform a substantial financial undertaking.

To cover these costs, we cannot rely solely on advertising. While it can help, it won't be enough to sustain the infrastructure required for this scale of operation. This is why a paid model is necessary. It allows us to provide high-quality services, maintain a reliable platform, and offer the kind of experience that users expect. By charging a fee for listings, we can ensure the platform's sustainability and continue to serve the dance community on a larger scale.

Collective Bargaining

The concept of collective bargaining is a powerful tool, especially in the context of marketing. When you're a dance teacher or studio owner, getting the word out about your services can be costly. Spending even a few hundred dollars a month on ads might seem manageable, but the results often fall short of reaching a large enough audience. That's why pooling resources through a platform like Where to Dance can be beneficial.

By contributing a fee for a premium listing, you're joining a collective effort to boost the visibility of everyone on the platform. This pooled budget allows for more extensive advertising campaigns that benefit all participants. It's the idea that together, we can achieve what would be too expensive or challenging for an individual to accomplish.

With this approach, everyone wins. The platform gains more visibility, drawing more visitors, which in turn benefits those with premium listings. It's like each contributor is adding a piece to a bigger puzzle, creating a marketing force that has a far greater reach than any single person or small business could achieve on their own. This collective strategy allows you to focus on what you do best—teaching dance, planning events, or running a studio—while Where to Dance takes care of marketing on a larger scale.

The core message is that collective bargaining leverages the power of many to create opportunities that would be difficult to achieve individually. By joining this collective effort, you're not just getting a listing; you're gaining access to a broader reach and more significant marketing initiatives that can help your business grow.

Why a Dance Teacher Should Sign Up for Our Dance Teacher Listing

Dance teachers have a lot on their plates: keeping track of bookings, managing payments, handling sales tax, and even paying studio fees. It can be a lot to juggle while also focusing on providing quality lessons to students. That's where our dance teacher listing can make life much easier. Here's how:

Simplified Booking and Payments
Instead of manually managing your schedule and collecting payments, our platform does it for you. With our system, students can view your dance teacher listing, book a lesson, and even pay ahead of time. This streamlined process eliminates the need for you to keep track of bookings and chase down payments. It also means that students arrive at your lessons with a QR code, which you can scan to confirm their booking.

Flexible Scheduling
Our platform gives you full control over your schedule. If you have a personal commitment or need a day off, you can block those times in advance, ensuring no one can book a lesson during those periods. This flexibility lets you manage your time more efficiently, reducing stress and allowing you to focus on what matters most.

Automatic Handling of Fees and payments
Forget about chasing money or payments or keeping track of fees or payments. Imagine when someone books a private lesson you could auto pay the dance studio the floor fees, sales tx if applicaible, and confirm the lesson. This makes it really easy. no more trying to figure out much you own the dance studio in floor fees. just show up and teach what your passionate about.   

Simplified Tax Management
Tax season can be daunting for dance teachers, particularly when it comes to managing expenses, sales tax, and other financial records. Our system eases this burden by automating key processes, without promising to do your taxes. We collect and pay sales tax on your behalf, document all private lesson details including times and locations, and if the studio opts in, we can auto-pay floor fees. At the end of the year, you'll receive a comprehensive expense report that outlines your costs, fees, and other related transactions. This hands-off approach allows you to focus on teaching while having all the necessary records to streamline your tax preparation.

Focus on Teaching
By handling the administrative side of your business, our platform lets you focus on what you do best: teaching dance. You can spend more time working with your students and less time managing bookings and payments. This makes your job not only easier but also more enjoyable, as you can focus on building relationships with your students and helping them improve.

So I Charge 50 Dollars an Hour, But How Much is Where to Dance Going to Take Out to Provide These Services?

If you charge $50 an hour for private dance lessons, it's important to understand the fees associated with using Where to Dance. Payment processing typically incurs a fee of around 3.5%, and our platform aims to add a 1% service fee, resulting in a total fee of 4.5%. This combined fee structure covers the costs of processing payments and providing our platform's services.

We understand that dance teachers prefer to keep as much of their earnings as possible. However, these fees are standard across industries and reflect the cost of maintaining a smooth, reliable system. One way to offset this fee is to slightly increase your rates. Despite the additional cost, our platform offers significant benefits, including automated handling of bookings, seamless payment processes, and floor fee management.

While online payment is optional, we believe the convenience and reduced administrative burden make it a worthwhile consideration. By using Where to Dance, you can focus on teaching without the stress of managing payments, tracking financial records, or paying studio fees manually. We aim to make your experience as seamless and efficient as possible, allowing you to concentrate on what you do best.

Listing your information online is no longer optional; it's essential for any dance teacher or studio looking to succeed in today's digital age. If your data isn't available online, it's challenging for people to find you, let alone book a private lesson or sign up for a group class. With so many demands on people's attention, they often rely on quick online searches to get the information they need. This is why moving from analog to digital should be a top priority.

Your dance data is your most valuable resource, so use it to your advantage.

When we launched Where to Dance Nashville, we noticed a tendency for people to be complacent about updating their listings. This is a critical issue because if you don't take the time to list and maintain your information, it's almost impossible for potential clients to find you. You might offer the best classes or events, but if you're invisible online, you'll miss out on opportunities. With the rise of AI, traditional methods of marketing are becoming less effective, as people turn to AI-driven platforms for information. This shift underscores the importance of having accurate, readily accessible data.

The most valuable asset you have as a dance teacher, studio owner, organizer, organization or educational institution is your data : where you teach, what you teach, how much you charge, and which events you're part of. Without this information online, you're operating at a disadvantage. This is why Where to Dance is dedicated to helping you digitize your information and makes it easy to update. We want to ensure that the dance community doesn't fall behind in this digital transformation.

How Much Will The Dance Teacher Listing Cost?

As we continue to solve various challenges within the dance community, we've set a price target for a dance teacher listing at around $20 per month. This is a small investment considering the exposure and convenience it provides. It can be easily covered by skipping 1 or 2 food deliveries a month. By listing with us, you're not just enhancing your visibility; you're joining a platform that aims to support and grow the entire dance community.

Dance Teacher Beta Program

Stay tuned for the launch of our dance teacher beta program, where we will be giving away 200 free lifetime memberships to anyone who joins the beta program. Sign up for our email list to be the first to know about this exciting opportunity. be sure to check back in our news section to stay uptodate with the latest developments


Dance Community dance teachers dance studios Event Listings geolocation paid model accountability collective bargaining simplified booking flexible scheduling Beta Program lifetime membership marketing dance platform Dance Events
Samuel Newton

Co-founder of WhereToDance

Samuel Newton has gracefully moved to the rhythms of Salsa, Bachata, Swing, and Ballroom, cherishing every step and turn. His love for dance extends beyond the dance floor – it's in the laughter shared during a dance lesson, the applause after a performance, and the connections made in a dance hall.

Recognizing the vibrancy and potential of the dance community, Samuel, along with Sarah Hamilton, co-founded both WhereToDanceNashville.com and WhereToDance. Their vision was simple yet profound: to cultivate a platform where dancers, both novices and veterans, could connect, learn, and grow. Samuel's dedication is not just about mastering dance steps; it's about fostering a community where every dancer feels at home.

When he's not dancing or working on Where To Dance, Samuel can be found attending dance events, immersing himself in the ever-evolving world of dance, and continuously seeking avenues to help the dance community flourish.